Posts by Eric Schwartzman
Naomi Oreskes Talks About Her Book Merchants of Doubt
How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? More Climate Change Public Affairs Podcasts This disconnect between the scientific consensus on climate change and public opinion…
Read MoreNavigating Social Media in Latin America and the Caribbean [Research]
My firm just completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilatinas, and peer multilaterals in Latin America and the Caribbean. This post features a summary of our findings. Let’s get into the data. Latin American Businesses are Social Latin American Internet users…
Read MoreHow Social Media Policy Guidelines Stifle Innovation
Is free speech critical to innovation, or is it okay to tell employees what they can and can’t say in your organization’s social media policy guidelines? It’s the questions I’m asking myself right now. I’m thinking my Social Media Policy Template and Social Media Policy Development Training Course may be in need of an update?…
Read MoreSocial Media Compliance for Financial Services
Morgan Stanley’s decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The finance industry has…
Read MoreDigital Marketing for Financial Services Companies with Mike Langford
Morgan Stanley’s decision to loosen the reign for their financial advisers on Twitter is the latest in a long list of financial services case studies of interest to website marketing companies. FINRA fined Barclays $3.75M for system is record keeping and email retention failure. The regulator warned investors against trading on “pump-and-dump” emails. The finance…
Read MoreTop PR Firms Commit to Abide by Wikipedia Terms of Use
Ideally, you want someone with a neutral point of view editing Wikipedia entries, not a PR firm clandestinely gussying up their client’s pages. PR has a conflict of interest. But that doesn’t mean they can’t also help improve the accuracy of Wikipedia entries or that they shouldn’t have a right to do so. It’s…
Read MoreEnterprise Social Compliance Best Practices
Most people think social media policies are just for regulated industries. It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business. Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t…
Read MoreFederal Judge Calls Social Media Disclaimers Unlawful
In a significant legal development, a US Federal judge has deemed it unlawful for social media policies to require employees to include a disclaimer in their posts, stating that their opinions are their own. The judge expressed that such a restriction was “unreasonably burdensome,” adding a new dimension to the ongoing debate on employee rights…
Read MoreHOW TO: Document Social Media Policy Violations
The number of social media policy violations by employees has doubled over the last 16 months. Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture you need to take of a Facebook post if you’re documenting…
Read MoreFDA Social Media Guidance on Pharmaceutical Digital Marketing with John Mack
What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around using social media for marketing, and what should their social media policies be? We talk to John Mack, editor and publisher of the Pharma Marketing Network, about the issues and challenges of regulating pharmaceutical companies on social media.…
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