Posts by Eric Schwartzman
Protecting Patient Privacy on Social Media: Must-Read HIPAA Guide
The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and Accountability Act, or HIPAA. It was fleshed out by the Department of Health and Human Services, which began enforcing it as a regulation in 2002 and although the rule predates the rise of social media, its provision…
Read MoreWhat Shapes Human Psychology More: Nature or Nurture?
What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture debate, both by psychologists and here’s I learned that are applicable to B2B digital marketing strategy. Each book answered a different side of the question. If we are born emotionally predisposed to different points of view,…
Read MoreB2B Digital Marketing: How to Get Found by Qualified Job Candidates
In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online? The answer is, other than profit motive, not all that much. Both B2B digital marketing efforts begin with a short list built online and — with the exception of short term hires — a micro-conversion…
Read MoreIs Trump Helping or Hurting the Gig Economy?
President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American jobs “first.” But what does that mean for the gig economy, where people outsource jobs to freelancers via the web? And what will it mean for online talent platforms that match employers with subcontractors for…
Read MoreSocial Media Policy Analysis: FDA Revises Social Media Policy
Social Media Policy Analysis The New FDA Social Media Policy [PDF] is unlikely to achieve its stated purpose of encouraging “…the use of school media technologies to enhance communications.” Developing a social media policy for employees is tough business. Anyone who’s done it will tell you. If you want to save yourself a ton of time, start…
Read MoreSAP Marketing via B2B Online Training Courses [PODCAST]
Find out how SAP marketers are using eLearning to drive the adoption of their latest software products and why social networks may need better legal chops to stand up to DMCA takedown requests from startups like Ashley Madison B2B Marketing News and Trends Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to…
Read MorePaid Media on Social and Mobile with Greg Johns
In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow and Michael Hennessey from Annenberg and Nora Draper the University of New Hampshire that finds most Americans…
Read MoreB2B Content Marketing Strategy with Mike Moran
How do you conduct B2B content marketing when your competitors are already way ahead of you? When the first-mover advantage is gone, what is your content marketing agency’s plan for competitive differentiation and B2B Lead Generation? How do you deliver a B2B content marketing strategy to a client with aggressive, aspirational goals? Paul Gillin and…
Read MoreInside The SAP Global Brand Advocacy Program
In this podcast episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall about the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is essential for journalists, enabling them to draw upon copyrighted…
Read MoreDigital Media Monitoring Audit: Transatlantic Trade and Investment Partnership (TTIP)
A digital media monitoring audit I recently conducted for Ambassador Deborah McCarthy at the US Embassy in Vilnius revealed that the Transatlantic Trade and Investment Partnership (TTIP) is the leading topic among Eastern Europeans on social networks. The findings underscore data from Pew Research, which shows 71% of of Eastern Europeans support a proposed free…
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