Posts by Eric Schwartzman
Hugh Forrest Unlocks Secrets of SXSW Keynote Selection Criteria
If you want get booked to keynote SXSW, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B Lead…
Read MoreAre Sentiment Analysis Algorithms Accurate?
Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…
Read MoreIs Your Startup Ready to Outsource to a PR Firm?
Startups used to hire a public relations firm with experience in their industry and relationships with reporters covering their trade. If you were a B2B tech company, you wanted to retain the services of a B2B tech PR firm. If you were in video games, you sought a video game PR agency. That’s still true…
Read MoreHow to Measure the Business Impact of Public Relations
Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood, Global Head of Data & Analytics at Golin, who explains how to slay the business impact and lack of metrics dragons in this blog post and podcast. To effectively measure the business impact of…
Read MoreB2B Marketing Revenue Attribution Models
B2B marketing is a discipline where buyer expectations are high. As a result, B2B marketing agencies often struggle to find revenue attribution models to better understand the B2B customer journey. In a report, Forrester found the ROI of Bizible – a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts –…
Read MoreWhich Jobs are Most at Risk of Being Replaced by AI?
Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of jobs at public relations agencies being replaced by artificial intelligence is among the lowest of all careers, according to Kai-Fu Lee, former president of Google China who includes this chart in his New York Times Best Seller…
Read MorePower of the PR Cloud: Intrado’s Cutting-Edge Solution with CEO Ben Chodor
There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor, President of Digital Media at Intrado was my guest on a webinar about their full-stack PR software solution, which is anchored by Notified an acquisition they made. After a comprehensive review of the PR Enablement Platform space,…
Read More11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce
Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. And as more companies mature from making impulsive decisions based on data in spreadsheets to making…
Read MoreWhat Every Start Up Needs to Know Before Hiring PR
Embryos are tiny and frail. Unfortunately, embryonic businesses get taken advantage of by consultants all too often. If you’re a start-up, an emerging thought leader, or a self-published author looking to hire a public relations agency to promote your company or yourself, I will share with you something that most people won’t. They won’t because…
Read MoreHow To Hire a Public Relations Agency to Promote Your Brand
This isn’t about what a public relations agency does, how they work, or what they look for in employees. No. This article is about what type of PR firm to look for when hiring a public relations agency to promote your organization. So, I won’t talk about RFPs, marketing budgets, chemistry, or KPIs. That’s going…
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