Power of the PR Cloud: Intrado’s Cutting-Edge Solution with CEO Ben Chodor

Eric Schwartzman

I help #startups, change-ups & scale-ups pivot to #digitalmarketing Podcasts: http://ericschwartzman.com/prtw & http://ericschwartzman.com/b2blg SaaS founder & author

There’s a new PR Cloud in the sky that you need to know about called Intrado.

Ben Chodor, President of Digital Media at Intrado was my guest on a webinar about their full-stack PR software solution, which is anchored by Notified an acquisition they made.

After a comprehensive review of the PR Enablement Platform space, Intrado acquired Notified, billed as an online newsroom and media monitoring solution.

“What Adobe and Hubspot did for the marketing cloud, we want to do for PR,” says Chodor, who predicts massive growth in the sector. He sees the ability of PR tech to monitor the outcome of public relations activities by measuring the degree to which press releases trigger online conversation among influencers as the main growth driver.

Top 3 Benefits of Full Stack PR

Ben says the top three benefits of using one integrated solution for news media monitoring, journalist database, press release distribution, social media engagement, and analytics are:

Single sign-on means no need to cut and paste data between multiple services.
Metadata from all activities in one place so you can run comparative analytics.
Listen, connect, deliver, publish, amplify, and measure public relations in one workflow-oriented solution.

Biggest PR Tech Challenge

The most significant challenge PR people have today is making sense of their metadata since it’s usually sequestered in the reporting features of many different services. This makes using pivot tables to compare data sets a painful process that never gets done.

Cause of PR Tech Churn

Poor integration is the number one cause of customer churn in the PR tech software-as-a-service business today. Offering a full-stack solution with limited integration is a typical customer frustration.

Intrado’s Bragging Rights

Ben says Intrado outperforms most when it comes to user experience. The Notified user interface is intuitive and easy to learn, so onboarding is accessible, and user satisfaction is high.