Search results for: crisis
Digital Strategic Communications for Public Affairs at US Pacific Command
At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management…
Read MoreSelling Social Media into the Enterprise
Are you ready to learn the logic behind the argument that convinces companies to invest as much as six-figures into social media initiatives? If so, this episode featuring Nielsen Online Digital Strategic Services EVP Pete Blackshaw (@pblackshaw) is for you. Pete currently CEO of Cintrifuse, a Cincinnati-based venture capital group that creates jobs, brings talent,…
Read MoreActivity Streams Will Change Your Business
Activity streams and data visualizations let us consume vast amounts of data in short periods of time. Together, they may just be the magic bullet for business to realize the true value of the social web. The problem, there are no interoperable standards for activity streaming and most companies hoard their data, says Google Open…
Read MoreDigital Marketing Strategy Deep Dive with Jeremiah Owyang
How social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang. Digital Marketing…
Read MoreOnline Video Marketing Training at the Marine Corps Educators Workshop
I was retained by the United States Marine Corp to create online videos for public affairs recruiting during the Educator’s Workshop. I shot and edited this video, which is a simulation of the experience of a new recruit arriving at USMC Recruit Depot, Parris Island, S.C.. This video was shot and edited entirely on-site with…
Read MoreDigital Marketing Fundamentals: Pros and Cons of Branded vs. Individual Account Profiles
A frequently asked question I’m often asked is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use their own, individual accounts. In this blog post, I’ll suggest how to decide which approach makes the most sense for you. It’s easy to…
Read MorePublic Affairs Strategy of Embedding Journalists in the Iraq War
This is an exclusive interview about public affairs strategy with 27-year retired United States Navy Rear Admiral TL McCreary, the former spokesperson for the Chairman of the Joint Chiefs of Staff, and a former public officer in service to Army Gen. Hugh Shelton, Gen. Dick Myers and the former Counter-terrorism Counsel and president of Military.com…
Read MoreEdelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy
Aligning PR agency strategy with boardroom objectives, unique risks around promoting public companies, and engaging in controversial conversations with Gary Goldhammer, vice president at Digital PR firm Edelman Digital, at the Public Relations Society of America International Conference in San Diego. Gary has been blogging for five years about the convergence of journalism, reputation,…
Read MoreSocial Media Ambassador Marketing Programs with U.S. Army Lt. Col. Gerald Ostlund
Social media ambassadors program in the U.S. Army Reserve with Social Media Chief Lieutenant Colonel Gerald Ostlund. In this exclusive interview, Ostlund outlines how the US Army empowers service members to act as social media ambassadors, the use of social media for crisis management during the Fort Hood attacks, and what U.S. citizens can do…
Read MorePublic Affairs Case Study: Balancing Freedom of Information against Operational Security
In this public affairs case study, Eric Schwartzman asks United States Marine Corps Major Danny Chung about balancing the American people’s right to know against operational security during combat. Schwartzman & Associates is a public affairs firm of record for the United States Marine Corps. Public Affairs Case Study 00:56 — Why Danny Chung decided…
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