Public Relations
In an era where the lines between Search Engine Optimization (SEO) and traditional journalism blur, SEO Fight Club, renowned for its weekly SEO debates and reviews, steps into the arena with an illuminating discussion on Tuesday, Nov. 7, featuring our public relations agency founder Eric Schwartzman. This exclusive event brings together the worlds of SEO…
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There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor, President of Digital Media at Intrado was my guest on a webinar about their full-stack PR software solution, which is anchored by Notified an acquisition they made. After a comprehensive review of the PR Enablement Platform space,…
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In an era where digital natives reign supreme in media savviness and tech literacy, CEOs operate at the intersection of public scrutiny and acute digital media literacy. Consumers have seen reality TV stars transform into global celebrities, and their friends rise to instant stardom through platforms like Instagram. Their media proficiency empowers them to discern…
Read MorePublic Relations Society of America CEO Cheryl Proctor-Rogers opened the PRSA International Conference in Salt Lake this afternoon with a challenge to public relations firm leaders to be careful not to surround themselves only with others like themselves who share the same cultural experience. Rather than hire employees with similar political and social views, she…
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The art of the public apology is a delicate yet vital practice. A public relations agency can play a pivotal role in crafting and disseminating a formal statement that acknowledges mistakes, expresses regret, and outlines corrective actions when a situation or issue has harmed a company’s reputation. This article explores the significance of public apologies…
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.