Earned Media Podcast Archive
David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as a public relations agency…
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In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. In this interview with Eric Schwartzman, our conversion rate optimization expert guest talks about the relationship of psychology and content marketing. Tim Ash has delivered digital marketing keynote presentations events all over the world for Google, Facebook, Pubcon and others. He’s the author of…
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Our guest for this episode is Joseph Romm, an American author, blogger, and Ph.D. in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies through climate communications. He is a Fellow of the American Association for the Advancement of Science, the founding…
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B2B content marketing creative is more strategic when you use the best B2B content production tools to determine your topical focus. In this episode Jeff Coyle, co-founder and CSO for MarketMuse – a company specializing in helping the content marketing agency plan and craft content marketing campaigns to maximize results – shares his B2B content…
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“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.” This isn’t what…
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The B2B content marketing deluge we are experiencing nowadays was predicted 10 years ago by Doug Kessler, co-founder and creative director of B2B content marketing agency Velocity Partners. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content marketing to get considered because no one wants to risk…
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In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
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Creating content that captures, keeps, and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links, and wait for the world to discover it. But what if you could optimize from inception? Our guest in this…
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“The best content doesn’t win – the best promoted content wins.” You know by now that you need great content, but a lot of content marketing agencies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. As brands, we need to be…
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What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment? Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…
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