PR Tech
Muck Rack is changing the news media research process by taking a novel approach to the age-old problem of a PR firm distributing company news to the right reporters. Albeit not transactional, Muck Rack — a news media contact database service founded by CEO Gregory Galant — is the first company to take an online…
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Today’s announcement that Cision will be acquired for $2.74B by an affiliate of Platinum Equity raises the value of PR Enablement Technology Platforms to new heights. In this post, I’ll tell you how Cision’s product offering compares to their competitors and update you on where the other platforms are, feature-by-feature. Like sales enablement technology, which…
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