On the Record Online Podcast

US Army Public Affairs Staff Sgt. Joshua Salmons coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power, and advocating decentralized communications in a command and control organization.   I’m returning as the Official Podcaster of…

A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision) about why the Public Relations Society of America formed a Measurement Working Group, media monitoring, and the never-ending controversy over advertising value equivalency (AVEs).   Weiner will present a session at the Public Relations Society of America International Conference entitled “Proving the Value…

Public Relations Society of America International Conference Keynote Speaker and Former White House economic policy advisor Todd Buchholz discusses whether numbers are inherently more objective than language at communicating facts, communicating through raw data, and number-crunching truth in the digital age. Keynote Speaker Highlights 1:20 – Former White House economic policy advisor Todd Buchholz is…

Public Relations Society of America International Conference Keynote Speaker Bob Garfield, author of The Chaos Scenario and co-host of NPR’s On the Media, talks about the imminent fate of advertising agencies and the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of…

Public Information Officer John Shea discusses strategically leveraging social media for crisis management, the credibility gap between what consumers say on social media and what you say on your website, and why press releases are ineffective crisis management tools.   FEMA Public Information Officer John Shea discusses how the Federal Emergency Management Agency uses social…

Public affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad, and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global online public affairs efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy,…

Twitter marketing training episode with public relations firm leader specialist Sarah Evans, who has more than 100,000 followers. In this interview, Sarah talks about a tweet chat she organized that took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, the best online reputation management practices for tweeting on behalf…

Social networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007. Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder…

Online newsroom best practices, online newsroom design, and social media communications with Scott Deyager – Head of Internal Communications for Toyota North America – who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, mana/PR agencies, and the future of social media communications. Schwartzman & Associates is a PR firm of record…