On the Record Online Podcast

Finally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open…

The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast.   If you’re in public relations or media…

Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Understanding how social engagement can transform leadership dynamics is crucial. As a public relations agency leader,…

What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies?   What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in…

In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from…

If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you.  We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles.  We also talk about what should be included in a Facebook event marketing status update, how frequently you should post…

At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management…

In this exclusive podcast recording, a distinguished panel featuring four former White House Press Secretaries share invaluable insights with public relations agency professionals on key message development, navigating unforeseen challenges, and maintaining accuracy in political campaigns. The panel discussion, moderated by Dan Schnur, Director of the Institute for Politics at USC, brings together seasoned strategic…