Digital Marketing Training
Natanya Anderson, Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya has a food blog and is a past Austin Food Lover’s Alliance president.…
Read MoreMost businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing.
Read MoreAfter discovering that 80% of employees were putting it off until the last minute, Google used social media and gamification to reinvent their internal online sales training program. They scrapped their conventional online course and developed a new, custom online training where participants can earn points and top rankings by contributing answers to sales-related, essay…
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Last night, neither candidate shared a realistic vision for getting the economy back on its feet. Because the only way we have a chance of recovery is through innovation. And that’s something, at least historically, the US has done very, very well. How We Got HereFormer Fed Chairman Alan Greenspan’s failed monetary policy led to…
Read MoreHigh authority inbound links drive search ranking, likes and comments determine social media rankings, and retweets determine reach. So if no one links, likes, or retweets your share, no one hears it. Those not new to digital marketing have realized that social media is a team sport. It’s not what you say but what the…
Read MoreWordCamp Los Angeles is held at Loyola Marymount University because the college and open-source software share the common goals of faith and justice. If you want to learn WordPress, network with WordPress developers, or find WordPress support resources in Los Angeles, this event is an excellent place to do it. Most of the keynote presentations…
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If you’re in need of free online social media training, I developed a curriculum of free courses that provides small business with essential online social media learning, and larger businesses with a scalable way to raise the digital IQ of their ranks beyond their marketing and PR departments, who may be seen as their employer’s…
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I conducted a Social Media Training in Chicago yesterday as part of my Hands On Training tour with Social Media Today to teach marketers the latest social media tools and tips. I had senior executives and C suiters from the corporate sector, nonprofits, B2Bs and agency principals attending. Here’s a picture of me with…
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Your online reputation is what Tara Hunt calls you whuffie. I first heard about “The Whuffie Factor: Using the Power of Social Networks to Build Your Business” on Brian Obkerich’s podcast. I was so taken with Tara Hunt, featured in that interview, that I pinged her whuffie. Now, when I was a kid, if you…
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During a recent lecture to a public relations class at Pepperdine University, I couldn’t help but notice something concerning. Throughout my talk, most students had their laptops open and were engrossed in their screens. As a keynote speaker and professional development trainer, it’s only natural to hope for an engaged audience. Still, it got me…
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No Guarantee Policy
This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.