B2B Content Marketing
Demystifying Content Marketing for Financial Services Companies Let’s talk about something that’s reshaping how financial services connect with their audience: content marketing. It’s not just a buzzword—it’s a strategy that combines education, trust-building, and engagement to drive results. If you’ve ever clicked on a finance article about saving for retirement or watched a video on…
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Whether you’re a DTC or B2B marketer, blogging has emerged as an indispensable tactic for marketing businesses of all sizes. In content marketing, it’s a mainstay. Blogs can be used to showcase creative content that captivates audiences, fuels B2B content marketing campaigns, and drives organic traffic to websites. But as I have learned over the…
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The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular podcasts even existed, a software developer named Dave Winer figured out a way to send an attachment file through an RSS feed. Adam Curry saw it and launched a show called the Daily Source Code,…
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If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for SEO for B2B. Buying cycles, price, creative content strategy, and whether you’re selling a product or a service all factor into your ability to find the right B2B content marketing company to generate leads for…
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How do you conduct B2B content marketing when your competitors are already way ahead of you? When the first-mover advantage is gone, what is your content marketing agency’s plan for competitive differentiation and B2B Lead Generation? How do you deliver a B2B content marketing strategy to a client with aggressive, aspirational goals? Paul Gillin and…
Read MoreThis is a video excerpt of Mark’s digital media engagement presentation in my master class in Washington, D.C. I will also be released his entire talk as an audio podcast.
Read MoreHere’s my opening remarks from a session on podcasting at the New Communications Forum in Palo Alto: My name is Eric Schwartzman, I am the founder and president of iPressroom, a hosted web-based application for digital PR campaigns, and I have the pleasure of moderating this session Beyond Text: Podcasts and Video Blogging. The introduction…
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I’ve been thinking about the shift from paid to owned, shared and earned media marketing channels a lot lately. Outbound media symbolizes the old way of doing things. Inbound media is revolutionary. And these new inbound, digitally powered channels have been met with all kinds of resistance. Anton Chekov’s The Cherry Orchard explores a similar…
Read MoreJust as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate directly with a network of like-minded people, the emergence of digital media communications technologies that make it possible for anyone to reach a broad or influential audience are frustrating the US Dept. of Defense in…
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Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online with host Eric Schwartzman to discuss the innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for marketing, and the fate of the traditional press release in the age of the new media.…
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.