Posts by Eric Schwartzman
Growth Marketing Playbook with Ray Wang
The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction? And is B2B growth marketing strategy tempting us to disregard the human side of building relationships with business customers? In this episode, bestselling author and keynote speaker Ray Wang, founder and…
Read MoreDefending our Climate in the War Against Science with Joe Romm
Our guest for this episode is Joseph Romm, an American author, blogger, and Ph.D. in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies through climate communications. He is a Fellow of the American Association for the Advancement of Science, the founding…
Read MoreBest Podcasts with HotPod Newsletter Founder Nick Quah
What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist Nick Quah – who has been covering the business of podcasting in 2015 – talks about the elements of the best podcasts, the search for niche podcast audiences, the basics…
Read MoreB2B Content Marketing Optimization Secrets
B2B content marketing creative is more strategic when you use the best B2B content production tools to determine your topical focus. In this episode Jeff Coyle, co-founder and CSO for MarketMuse – a company specializing in helping the content marketing agency plan and craft content marketing campaigns to maximize results – shares his B2B content…
Read MoreUnveiling Google’s Search Quality Guidelines Insights: Exclusive Interview with Trust Insights CEO Katie Robbert
Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy In this exclusive podcast interview with Trust Insights CEO Katie Robberts, we discuss how Google’s Search Quality Rater Guidelines impact search engine optimization strategy. As businesses seek more effective ways to connect with their target audiences, innovative methods for unearthing pertinent keywords are vital. Rather…
Read MoreCybersecurity Risks of Digital Marketing with Daniel King
What’s the best way for digital marketers to conduct B2B lead generation without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes? In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from…
Read MoreClimate Scientist on Culprits in PR War Against Science
“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.” This isn’t what…
Read MoreHow Brian Dean of Backlinko Grew His Traffic in the Ultra Competitive World of SEO Blogs
Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link-building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells. He started his company in 2013, but it took three before his traffic started to pick…
Read MoreB2B Content Marketing Agency Checklist
The B2B content marketing deluge we are experiencing nowadays was predicted 10 years ago by Doug Kessler, co-founder and creative director of B2B content marketing agency Velocity Partners. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content marketing to get considered because no one wants to risk…
Read More2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery
In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Edelman Trust Barometer. We are living through a raging infodemic and a pandemic simultaneously. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in a crisis…
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