Posts by Eric Schwartzman
Podcast Marketing with Google Ventures Partner Rick Klau
This is a fascinating conversation about podcast marketing in the early days with Rick Klau, the Senior Operating Partner at Google Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience, and the future of podcast marketing.…
Read MorePR Pitching Tips for Los Angeles Times Columnist Joel Stein
This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations firms, and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford, and then worked for Martha Stewart for a year. After two years…
Read MoreB2B Public Relations Agency Case Study: Launching Mova with Apple Quicktime Inventor Steve Perlman
Information technologies have already revolutionized the way organizations communicate and the way people consume media and information. But Hollywood – which started pushing the digital envelope over a decade ago – has been slow to procure any of its major technological advancements. Today, for our client Rearden LLC, public relations agency of record Schwartzman &…
Read MorePR Pitching Tips for Technology Writer Steve Lohr at The New York Times
This is a recording of a presentation by New York Times technology editor, Steve Lohr, who invited to keynote the Public Relations Society of America’s Technology Conference in New York. He focuses on how public relations agency pros can best support his reporting efforts. PR Pitching Tips 3:03 – Steve Lohr introduces his keynote on how…
Read MorePromoting Podcasters in Los Angeles with LA Podcasters
This is a recording I did of a talk with LA Podcasters about their shows, podcast marketing, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of the Fringe” …
Read MorePR Pitching Tips with Reuters News Editor Martin Howell
This is an excellent interview with Martin Howell, editor-in-charge of Reuters Inc., about covering corporate corruption, citizen journalism, and the impact of SEO consultants on the business of journalism. If you’re in public relations and you’re interested in pitching financial news to reporters, this interview – recorded before social media for financial services became mainstream…
Read MoreInside Financial Services PR with Alan Elias of Washington Mutual
This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services, years before the WaMu meltdown. He speaks candidly about crisis communications in fintech, the impact of Regulation Fair Disclosure on public relations disclosure, and how corporate scandals have affected how he does his job. Alan…
Read MoreAutomotive Public Relations at Mitsubishi Motors
This is an exclusive, uncut interview with automotive PR expert Dan Irvin about his experience running public relations and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, managing their public relations agencies, and how technology has impacted his job. Dan Irvin is the director of corporate communications…
Read MorePodcast Marketing Strategy and the Myth of B2B Audiences
I started listening to podcasts in late 2004 and launched On the Record…Online in April 2005 to help promote a greater understanding of how social media changed how organizations communicate and how people consume media and information. In addition to producing podcasts, I run a public relations firm that is equally adept at SEO, digital…
Read MoreCrisis Management at the Red Cross during Hurricane Katrina
This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing, including…
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