Mova Visual Effects Launch- Media Relations Case Study
New media technologies have already revolutionized the way organizations communicate, and the way people consume media and information. But Hollywood – which started pushing the digital envelope over a decade ago — has been slow to procure any of its own major technological advancements. Until now…
Today, for Rearden LLC, we officially announced the release of Mova Contour, which will transport us from a world where you can capture either a two-dimensional image (as is the case with film and video) or a few points in space (as is the case in marker-based motion capture) to one where you can volumetrically capture a scene, pipe it straight into a digital environment and modify it, edit it or target it to an inanimate object.
The technology threatens to dramatically reduce the costs and timelines required to produce digital character animation, photo realistic visual effects and computer games, while giving actors more control over their digitally rendered performances than ever before.
And it works with sub-millimeter precision, so an actor’s performance can be captured in 3-D, which will change the way characters like Gollum and King Kong get made, and bring a new level of realism to video game characters.
The following media outlets are running features today:
- John Markoff, New York Times
- Nick Wingfield, Wall Street Journal
- Dean Takahashi, San Jose Mercury News
- Ellen Lee, San Francisco Chronicle
- Chris Marlowe, Hollywood Reporter
- And others…
I’m in Boston at SIGGRAPH were we’ll be unveiling Contour to the trade at 9:30am ET press conference in Mova’s booth on the trade show floor. If you would like to attend, call Jennifer Dekel at 310-466-8310 ext, 111 by Monday at 9pm ET.
I’ve got my iRiver and an external mic and am going to try and make a recording for an audio case study of the public relations/media relations/trade show PR program we created and executed for Rearden LLC, whose founder and president Steve Perlman led the team at Apple that created QuickTime and founded WebTV, which was acquired by Microsoft.