Posts by Eric Schwartzman
Digital Public Affairs Training at the US Defense Information School
US Army Public Affairs Staff Sgt. Joshua Salmons coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power, and advocating decentralized communications in a command and control organization. I’m returning as the Official Podcaster of…
Read MoreHow Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner
A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision) about why the Public Relations Society of America formed a Measurement Working Group, media monitoring, and the never-ending controversy over advertising value equivalency (AVEs). Weiner will present a session at the Public Relations Society of America International Conference entitled “Proving the Value…
Read MoreQuantitative vs Qualitative Communications Keynote Speech by White House Advisor Todd Buchholz
Public Relations Society of America International Conference Keynote Speaker and Former White House economic policy advisor Todd Buchholz discusses whether numbers are inherently more objective than language at communicating facts, communicating through raw data, and number-crunching truth in the digital age. Keynote Speaker Highlights 1:20 – Former White House economic policy advisor Todd Buchholz is…
Read MoreDigital Advertising Agency Business with ‘On the Media’ Host Bob Garfield
Public Relations Society of America International Conference Keynote Speaker Bob Garfield, author of The Chaos Scenario and co-host of NPR’s On the Media, talks about the imminent fate of advertising agencies and the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of…
Read MoreFEMA Crisis Management Case Study with John Shea
Public Information Officer John Shea discusses strategically leveraging social media for crisis management, the credibility gap between what consumers say on social media and what you say on your website, and why press releases are ineffective crisis management tools. FEMA Public Information Officer John Shea discusses how the Federal Emergency Management Agency uses social…
Read MoreSocial Media Communication Readiness at Work [RESEARCH]
Public relations team members should take the lead on social media communication across the spectrum of enterprise and corporations. The research says PR practitioners need to be social media communication ready, and since best practices are still evolving, PR could probably benefit from adopting a growth mindset and a social media policy that encourages coworkers…
Read MoreSocial Media PR Skills Wanted by Employers, Study Shows
Social media PR skills are just as critical as mainstream media relations experience, according to a study that we released this morning with Trendstream, Korn/Ferry International, and the Public Relations Society of America. Social Media Public Relations Skills Highlights Schwartzman & Associates will record a podcast discussion about the results of the study. If you…
Read MoreSmith-Mundt Fails to Protect Americans from Fake News
Public affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad, and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global online public affairs efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy,…
Read MoreTwitter Marketing Training from PR Firm Leader Sarah Evans
Twitter marketing training episode with public relations firm leader specialist Sarah Evans, who has more than 100,000 followers. In this interview, Sarah talks about a tweet chat she organized that took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, the best online reputation management practices for tweeting on behalf…
Read MoreSocial Media Crisis Management at the Virginia Tech Massacre
Social networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007. Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder…
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