Posts by Eric Schwartzman

Why Twitter’s a bubble waiting to burst, inside-out social media marketing and the sweet spot between personal branding and community engagement with Joseph Jaffe, president and chief interrupter at Crayon. This marketing podcast was recorded at the 2009 Public Relations Society of America International Conference. Jaffe recently released his third book, Flip the Funnel, about…

This PR podcast interview with Beth Kanter on marketing strategies for nonprofits covers how 501.c.3. organizations are using social media effectively, new market research from PR firm Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits, and much more.   Fast Company Magazine named Beth Kanter one of the most influential…

Dr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna, and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna, discuss handling public affairs on behalf of the US Dept. of State via mainstream news media and social media in Austria. Public Affairs…

U.S. Dept. of State Foreign Service Officer Liz Murphy and Public Affairs Specialist Billie Gross of the Bureau of Oceans and International Environmental and Scientific Affairs discuss using social media for climate communications, rebuilding bridges with the international climate community, and extending the reach of the UN Climate Change Conference via Facebook, YouTube and Twitter.…

Music Public Relations Firm Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online. 01:07 – Ariel Hyatt of Ariel Publicity and author of Music Success in Nine Weeks…

Social media ambassadors program in the U.S. Army Reserve with Social Media Chief Lieutenant Colonel Gerald Ostlund. In this exclusive interview, Ostlund outlines how the US Army empowers service members to act as social media ambassadors, the use of social media for crisis management during the Fort Hood attacks, and what U.S. citizens can do…

A conversation about the public affairs chain of command inside the Pentagon, Secretary of Defense Robert Gates, B2B marketing programs on defense contractors, and caring for wounded warriors with Robert Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary of defense for public affairs, who presented a case study about Wounded…

In this public affairs case study, Eric Schwartzman asks United States Marine Corps Major Danny Chung about balancing the American people’s right to know against operational security during combat.  Schwartzman & Associates is a public affairs firm of record for the United States Marine Corps. Public Affairs Case Study 00:56 — Why Danny Chung decided…

Austrian bloggers Helge Fahrnberger, Michael Vaccaro, and Matthias Wurz discuss SEO and social media marketing in Europe, cultural differences between Europe and the US, and what Austrians think about Arnold Schwarzenegger, John Kerry, and Bruno. Schwartzman & Associates is a public affairs firm of record for the U.S. Dept. of State. Social Media Marketing in…

In this exclusive investor relations episode, two distinguished SEC attorneys, Brian Lane, a partner at Gibson Dunn and Crutcher, and Broc Romanek, the Editor of TheCorporateCounsel.net, engage in a comprehensive discussion surrounding the intricacies of complying with Regulation Fair Disclosure (Reg FD). The conversation delves into the legal intricacies and associated risks of disseminating nonselective…