Posts by Eric Schwartzman

This special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg, and what’s coming next at Google. SHOW NOTES 00:52 — A summary of the news from this year’s conference, including Twitter’s…

The article is about a telling, one-on-one interview I did with Pete Cashmore, the CEO of Mashable, at SXSW 2010 in Austin. In the exclusive, Pete Cashmore maps out how Mashable disintermediated mainstream news media competitors, opening his playbook on: Pete Cashmore also shares insights into the potential of the iPad as a platform for…

If part of you’re at a PR firm trying to sell digital marketing campaigns to your clients, you don’t want to miss this episode with Brian Solis, released on the eve of the SXSW conference in Austin, Texas.   Over the last few years, Brian Solis has shot like a rocket to the top on…

Social networks have been mainstream for less than five years, but HR.com has delivered much of the same value to its members for over a decade. Founded in 1999, the B2B content site today serves nearly 190,000 members, most of them human resources professionals. Its jewel in the crown is an active calendar of webcasts…

Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations.  This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year. 02:14 –…

EmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services.  The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president. EmployeeScreen has thrived in that…

Business benefits, audio and video production techniques, search engine optimization, a discussion of the latest gear and the future of podcasting in a world of attention deficits with Steve Lubetkin of Professional Podcasts. 01:35 — Steve Lubetkin talks about his introduction to podcasting and his background using technology as a business communicator professional. 03:32 — Eric…

Despite the term’s first appearance in George Orwell’s prolific novel 1984 decades ago, the use of “doublespeak” is on the rise in the US.   Whether it’s euphemism, jargon, gobbledygook or inflated language, doublespeak is being used regularly by public affairs agencies, candidates, government agencies and businesses to distance you from the truth.    …

I know.  You’ve heard it a million times.  The social web is not a vanity press.  It’s a place to develop relationships, where give and take rules and conversations thrive.   Sounds great, right?     But how does that work in practice?  Just because you have a way to introduce yourself, doesn’t mean people…