Posts by Eric Schwartzman
Google Gamifies Social Media Training
After discovering that 80% of employees were putting it off until the last minute, Google used social media and gamification to reinvent their internal online sales training program. They scrapped their conventional online course and developed a new, custom online training where participants can earn points and top rankings by contributing answers to sales-related, essay…
Read MoreLe Web Wrap Up Report
Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.
Read MoreNike Channel Portal Helps Marketers Promote Brand Attributes to Resellers
Maintaining a consistent customer experience across a vast network of retail stores, each staffed by individuals from diverse cultural backgrounds is a formidable challenge. Yet, leading retail brands like Nike excel at this task, ensuring the same high standards and quality globally. So, how do they achieve this remarkable feat? The answer lies in a…
Read MoreDigital Crisis Communications: Litmus Test for Evaluating a Crisis
When your critics start calling you out on Twitter and Facebook and your social media monitoring tools start turning up all kinds of negative posts on Instagram and Pinterest, your first impulse might be to gather your key stakeholders and move into social media crisis communications mode. But before you assemble your communications team and…
Read MoreDigitally Scoring the Presidential Debates
Last night, neither candidate shared a realistic vision for getting the economy back on its feet. Because the only way we have a chance of recovery is through innovation. And that’s something, at least historically, the US has done very, very well. How We Got HereFormer Fed Chairman Alan Greenspan’s failed monetary policy led to…
Read MoreSocial Media Optimization through Digital Marketing Training
High authority inbound links drive search ranking, likes and comments determine social media rankings, and retweets determine reach. So if no one links, likes, or retweets your share, no one hears it. Those not new to digital marketing have realized that social media is a team sport. It’s not what you say but what the…
Read MoreInsights and Take-Aways from Keynote Presentations at WordCamp LA
WordCamp Los Angeles is held at Loyola Marymount University because the college and open-source software share the common goals of faith and justice. If you want to learn WordPress, network with WordPress developers, or find WordPress support resources in Los Angeles, this event is an excellent place to do it. Most of the keynote presentations…
Read MoreSocial Media Training Validated by Altimeter Group
Social media training was recognized as the best way to mitigate risk and scale social media engagement by none other than Altimeter Group founder Charlene Li, whose firm unveiled a new offering to help organizations effectively integrate digital media, social media and digital marketing into traditional business practices. Despite the success of first movers like…
Read MoreFree Online Social Media Training Course Library Goes Live
If you’re in need of free online social media training, I developed a curriculum of free courses that provides small business with essential online social media learning, and larger businesses with a scalable way to raise the digital IQ of their ranks beyond their marketing and PR departments, who may be seen as their employer’s…
Read MoreSocial Media Drives TV Viewership 52% at London Olympics
The numbers are in from Google and they show, yet again, that social media doesn’t kill broadcast media. It complements it. Had the IOC and its official sponsors really understood this, perhaps they wouldn’t have issued their draconian social media policy. In a post about the real reasons why the Social Media Policy (aka #Rule40)…
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