Posts by Eric Schwartzman
$30M Fine for Unlawful Lead Generation Could Push More Web Data Scrapers Offshore
To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer data privacy, the US Federal Trade Commission appears to be focusing on the cause. The FTC just fined Career Education Corp $30M for the deceptive lead generation practices of more than 70 marketing agencies it…
Read MoreB2B Lead Generation: Align Sales and Marketing Early
In a finite market with a limited number of customers, building relationships with prospects early and often is the smartest approach to B2B lead generation. And your sales people, not marketers, should be cementing those relationships. It’s doesn’t matter that they’re not ready to buy. If they’re a target account, don’t let your desire to…
Read MoreBeginner’s Guide to Vertically Integrated vs. Best-of-Breed Software
In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to end in one, integrated application. If you’re looking make a digital transformation at your business, which means convert your analog business processes to 100% digital processes, this post will help decide what kind of software…
Read MoreDisruptive Innovation through End-to-End Solutions
This is a primer for business people. You don’t need to be a techie to get this. In my last post, I explained how businesses are leveraging disruptive technology to outperform their competitors by accelerating the customer journey. In this post, I’ll explain how end to end solutions are used to disrupt markets and help…
Read MoreDisruption Innovation as a Business Strategy
Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.
Read MoreZoho Grows B2B Lead Generation Software Stack
As best-of-breed, B2B lead generation CRM software as a service solutions mature, and business users become more reliant in their features and capabilities, supporting the vertical integration of cloud stacks from different providers has become riskier and more challenging. Trading off the breadth and depth of disparate point solutions in exchange for a vertically integrated,…
Read MoreCambridge Analytica Slammed for Psychographic Advertising
Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy? Should advertisers, marketers, and developers be allowed to target advertising based on psychographics profiles? That’s the question everyone’s asking, despite the fact we willingly surrender any reasonable expectation…
Read MoreBehavioral Training: Growth Mindset for Innovation and Leadership
Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from the pack and assume a leadership position, according to Carol Dweck, author of the New York Times Best Seller Growth Mindset. Innovators introduce new ideas, practices and products. Their ideas are unfamiliar to us, they change…
Read MoreHow to Integrate Slack and ProWorkFlow with Zapier
If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m going to save you time and money. It’s easy to see why people get excited about simplifying the software they use at work by integrating different tools. For employees, getting different tools to talk to each other means…
Read MoreUsing Virtual Reality for Teachable Moments
Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time. It’s…
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