Posts by Eric Schwartzman
Pandemic Accelerates Digital Transformation
I spoke to Robbie Vann Adibe, a very successful angel investor from Silicon Valley, about the impact of the pandemic on his portfolio. He’s seen multiple successful exits. We’ve worked together for over a decade and he’s been particularly good at picking winners. I set up the meeting for him with Wired Magazine Editor Chris Anderson, that…
Read MoreCompetitor Analysis, Lead Generation and Keyword Research with SimilarWeb
Having a business with an online presence necessitates being well-versed in the art of media monitoring, tracking and reporting key performance indicators. And the modern marketer is skilled at analyzing their site metrics, turning the insights into data-driven marketing efforts. Measuring Customer Sentiment But what if you could get those same metrics on your competitors? …
Read MoreDigital Marketing Agency Strategy Deep Dive with Eric Sui
In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing agency owner and strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an SEO Experimentation Tool), a SaaS digital marketing agency, and a portfolio of mega…
Read MoreBenefits of Brand Monitoring Tools for Social Media
The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and…
Read MoreHow To Create a Marketing Persona for the CTO
If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do. “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…
Read MoreLos Angeles Public Relations Agency Leaders Share Lockdown PR Best Practices Advice
I organized a panel of Los Angeles Public Relations Agency leaders featuring Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR to discuss how they handle media relations and public relations during the lockdown. It’s not business as usual, but clients are staying active and finding ways to get their…
Read MoreIs Artificial Intelligence a Risk, and If So, Why?
For many, the notion of artificial intelligence conjures fears of being put out of work by machines. It is likely that many jobs which involve solving specific tasks that don’t change much will eventually become automated. The risk of replacement is higher for some careers than others. To appreciate whether or not AI is likely…
Read MoreMax Altshuler’s Journey: Mastering Sales-Qualified Leads and Sales-Marketing Synergy
In this podcast episode featuring Max Altshuler, a renowned three-time author and two-time unicorn leader, we discuss the intricate world of identifying sales-qualified leads (SQLs) and optimizing sales engagement. Max Altshuler showcases his expertise in identifying hot leads and optimizing sales engagement, focusing on the connection between content marketing, lead generation, and sales engagement, offering…
Read MoreHow To Get Press Coverage Without Hiring Outside PR
The news media are the original influencers. Everybody knows the value of press coverage. It’s a great way to drive demand because it’s a neutral, third-party endorsement. And if the news media is reporting about your brand, it must be worth checking out. But if you don’t know how to write a press release, a…
Read More3 Ways to Improve Public Relations Performance in Lean Times
The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…
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