Posts by Eric Schwartzman
Social Media Monitoring Report: Black Lives Matter and Anonymous Hashtags Surge
Yesterday, amidst widespread racially-stoked protests and looting in the US, tweets with the hashtags #BlackLivesMatter and #Anonymous surpassed 5.5 million. The hashtags surpassed #coronavirus, which appear in 255 thousand tweets. Top 3 Hashtags on Sunday, May 31, 2020 The #BlackLivesMatter hashtag, along with the hashtags #JusticeForAhmaud and #AhmaudAubrey spiked earlier in the month, appearing on…
Read More11 Easy Growth Marketing Hacks from Neil Patel
If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based digital marketing consultant and had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me through what it takes to be a growth marketer. As…
Read MoreHow to Lead a Hands-On Social Media Training
In digital marketing, content marketing, search engine optimization, list building, and email marketing continue to be significant revenue drivers. So how does social media feed into that, and how are B2B content marketers leveraging social to achieve an ROI? What’s the role of owned media? If blogs and podcasts are so influential, why do some…
Read MoreHow to Scale Online Customer Success with Online Training
I started beating the online training drum in 2010. But it took a pandemic and a lockdown for us to finally wake up to real value of online training, as well as virtual meetings. After a decade producing virtual instructor-led and self-paced online trainings to onboard users for SaaS companies and boost customer success, online…
Read MoreB2B Marketing Agency Unveils Secrets to Lead Generation, Growth Hacking, and Demand Generation
For B2B companies, search engine optimization is just one part of lead generation. Equally important are content marketing, social media, email marketing, A/B testing, and conversion optimization. In this episode, we go deep with demand gen maverick Gaetano DeNardi about assessing an existing site, increasing its organic traffic through SEO, growing your email list, and…
Read MoreHow To Become a Forbes Councils Member
While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the world’s most influential business media brands. As a result of their annual power lists, Forbes has an enormous brand cachet. It symbolizes success and wealth, but it’s also so much more. It’s a community helping business leaders across various industries connect…
Read MoreTech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman
If you’re a digital PR consultant looking to keep abreast of the latest tools, this discussion with Linkedin Learning instructor Martin Waxman on the Earned Media Podcast. We started with a passage from Arundhati Roy’s essay, which appeared in the Financial Times and talked about the opportunity to make intentional decisions about what practices to…
Read MoreB2B Content Marketing Strategy Briefing
B2B content marketing companies are helped by Semrush, which has utilized B2B content marketing as the lead generation channel for many years, entirely with in-house resources. The irony is that Semrush promotes it’s SaaS SEO toolkit platform to SEO consultants and content marketing agencies to guide their keyword research and competitive analysis. I sat down…
Read MoreHow to Get Press Coverage with Digital PR Consultant Sarah Evans
Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But a skilled digital PR consultant like Sarah knows how to get it. In this post, I’m going to share the digital PR…
Read More3 Webinar Marketing Lessons from SNL at Home
As a result of the pandemic, we are all learning a ton about using webinars for marketing. And after watching the last episode of SNL at Home, I’m convinced there’s a lot we can learn from them too. Social media chatter about SNL at Home spiked significantly, first when the episode was announced, again on…
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