Posts by Eric Schwartzman
B2B Growth Marketing vs B2B Marketing – What’s the Difference?
The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, massive growth that leads to billion-dollar valuations and insanely high trading multiples investors crave. Growth…
Read MoreRacism in America: Now That We Can No Longer Ignore It, What Should We Do?
If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.” But that would be denying that the past influences the present or that our upbringing has no impact on our outlook. And that would be denial. The…
Read More5 Reasons on the Business Case for Online Training
It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, even my mother-in-law, a self-pronounced technophobe, prefers to see patients on Zoom at this point. And she hated it the first time she tried it. Not that I blame her. At a virtual conference…
Read MoreRacism & Diversity. Now That I Know, What Can I Do?
The recent protests calling for police reform and justice for George Floyd have shined a beacon on the issues of racism and diversity in America. I have assembled a panel of accomplished public relations agency professionals to discuss Racism in America. “And George Floyd’s death is not rare. It’s just how he died. Cause what’s sad is we’re…
Read MoreHow To Do a Live Streaming Webcast from Zoom to Social Media
The phone rang. It was the Toyota digital marketing manager calling. It was one of those phone calls that was exciting, scary, and life-changing, all at the same time. Mind you, this was many moons before the coronavirus or on-demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before using…
Read MoreA Brief History of Podcasting
The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular podcasts even existed, a software developer named Dave Winer figured out a way to send an attachment file through an RSS feed. Adam Curry saw it and launched a show called the Daily Source Code,…
Read More3 Ways Digital Proximity Impacts Content, Conversions and Commerce
When I created the Behind the Curtain podcast for the LA Opera, the goal was to sell tickets to younger audiences. And you can’t sell tickets on iTunes. So, if you’re thinking about how to create episodic audio content marketing to leverage via owned media through shared media channels, let’s take a moment to focus…
Read MoreTop 6 Benefits of Podcasting
This is my attempt to succinctly give you the benefits of starting a podcast. It is intentionally short and sweet. If you want a skyscraper post, go elsewhere. These are the benefits of podcasting from a content marketing perspective. I created these bullets 15 years ago for a client proposal when I launched my first…
Read MoreB2B vs B2C SEO: 5 Content Marketing Insights
If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for SEO for B2B. Buying cycles, price, creative content strategy, and whether you’re selling a product or a service all factor into your ability to find the right B2B content marketing company to generate leads for…
Read More4 Reasons Why Online Training Makes Sense for Your Business
If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…
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