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Benefits of Podcasting

I created these bullets for a client proposal and want to make sure they are always available, so here they are:

  • Allows listeners to time-shift and place-shift media consumption
  • 100% efficiency, since episodes are only downloaded by listeners on an opt-in basis
  • Easily accessible to a global audience that is not defined by geographic boundaries
  • Access to an educated, influential audience with a high disposable income
  • Ability to leverage electronic programming without an outside news media filter
  • Most cost effective electronic media distribution channel available

PR Tech Wednesdays

Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time

Paid Media on Social and Mobile with Greg Johns [PODCAST]

In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…

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B2B Content Marketing Strategy with Mike Moran [PODCAST]

How do you conduct B2B content marketing when your competitors are already way ahead of you? When…

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Inside The SAP Global Brand Advocacy Program [PODCAST]

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…

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Insights and Take-Aways from WordCamp LA

WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…

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