Posts by Eric Schwartzman
OpenAI CEO Sam Altman on AGI, Alignment, and Agents and What it Means for Content Marketers and SEOs
Last week’s fireside chat between Sam Altman, CEO of OpenAI, and Kevin Weil, Chief Product Officer, at their developer conference was a rare glimpse into the company’s evolving perspectives on artificial general intelligence (AGI), alignment, and agents. This conversation not only sheds light on OpenAI’s technological trajectory but also provokes deeper reflection on how these…
Read More7 Ways to Earn Authority through Content Marketing
At my SEO Rockstars 2025 keynote in Las Vegas last month, I walked the audience through a series of case studies showing how to create content that not only ranks but also garners media coverage. Here are the key takeaways and strategies that can transform your content game. 1. Solve a Problem No One Else…
Read MoreHow Financial Content Marketing is Changing the Lead Generation Game
Demystifying Content Marketing for Financial Services Companies Let’s talk about something that’s reshaping how financial services connect with their audience: content marketing. It’s not just a buzzword—it’s a strategy that combines education, trust-building, and engagement to drive results. If you’ve ever clicked on a finance article about saving for retirement or watched a video on…
Read MoreNews SEO for Publishers with Barry Adams
In this episode of the Earned Media Podcast, I sit down with Barry Adams, an SEO consultant from Polemic Digital, to discuss news SEO for publishers. We explore Barry’s journey from a webmaster to an SEO specialist for news websites, and he shares invaluable insights into the unique challenges and strategies involved in optimizing news…
Read MoreEcommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies
Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast. As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search…
Read MoreGoogle Algorithm Secrets with Mike King
Google algorithm secrets are rarely leaked. But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI. This podcast is being released just days after Mike’s bombshell blog post, which is taking the SEO world…
Read MoreLily Ray on Google’s Generative-AI Web Spam Problem
In this exclusive episode of the Earned Media Podcast, Lily Ray, VP of SEO strategy and research at Amsive, explores the challenges Google faces with the influx of AI-generated content. Ray discusses Google’s March 2024 Broad Core Update, which addresses the deluge of low-quality AI content rising in the SERPs. Lily Ray has been methodically…
Read More3 Integrated Marketing Ideas for Wineries
For wineries looking to grow their online shopping revenue, here are 3 ways to take a more integrated approach to wine marketing. Creatively combine SEO, Public Relations, Content Marketing, and Conversion Rate Optimization to stand out in a crowded, dynamic market. As a preview of what I’ll be covering in my talk at the Wine…
Read MoreWelcome to the World of Buzz AI
Will Google Gemini Normalize Fictional Responses to Queries? The last two paragraphs of a WIRED story by Lauren Goode about Google’s new Gemini chatbot suggests we are heading into the world of Buzz AI, where imagination is as important as truth, regardless of the query. Pichai says, of course, that Google is trying to reduce the…
Read MoreNegative SEO Attacks: Recovering from Black Hat SERP Sabotage
Last year, I got fired by an ecommerce client after tripling their revenue from organic search. A black hat SEO convinced them that investing in high-quality commerce content was a waste of time. I’m an SEO consultant who always bought into what Google considers “ethical” search engine optimization. I’ve always advised my clients against trying…
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