Digital Media Monitoring Audit: Transatlantic Trade and Investment Partnership (TTIP)

By Eric Schwartzman | April 22, 2015 |

Conducting a Social Media Audit for US Dept. of State

A digital media monitoring audit I recently conducted for Ambassador Deborah McCarthy at the US Embassy in Vilnius revealed that the Transatlantic Trade and Investment Partnership (TTIP) is the leading topic among Eastern Europeans on social networks. The findings underscore data from Pew Research, which shows 71% of of Eastern Europeans support a proposed free…

How Social Media Policy Guidelines Stifle Innovation

By Eric Schwartzman | January 17, 2015 |

Is free speech critical to innovation, or is it okay to tell employees what they can and can’t say in your organization’s social media policy guidelines? It’s the questions I’m asking myself right now. I’m thinking my Social Media Policy Template and Social Media Policy Development Training Course may be in need of an update?…

Crisis Management at the Red Cross during Hurricane Katrina

By Eric Schwartzman | June 16, 2006

This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing, including…

Telecomm Public Relations Expert Eric Rabe of Verizon Shares Strategic Communications Roadmap

By Eric Schwartzman | June 9, 2006

This is an exclusive, uncut interview with Eric Rabe, vice president of public relations at Verizon, about how his team handles public relations around the controversial free municipal Wi-Fi services and Net neutrality. If you want to bone up on how public relations firms handle corporate communications in the telecommunications Space, this is a great…