B2B Growth Marketing vs B2B Marketing – What’s the Difference?

By Eric Schwartzman | July 4, 2020 |

The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, massive growth that leads to billion-dollar valuations and insanely high trading multiples investors crave. Growth…

Is Trump Helping or Hurting the Gig Economy?

By Eric Schwartzman | May 19, 2017 |

Official White House Photo by Shealah Craighead

President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American jobs “first.” But what does that mean for the gig economy, where people outsource jobs to freelancers via the web? And what will it mean for online talent platforms that match employers with subcontractors for…