Search results for: crisis
2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery
In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Edelman Trust Barometer. We are living through a raging infodemic and a pandemic simultaneously. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in a crisis…
Read MoreGuide to Pitching Angel Investors with Jeff Saling
What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment? Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…
Read MoreFunding Data-Driven Startups
With the onslaught of a pandemic, startups are pitching investors these days via Zoom. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair started investing young. He turned $5,000 in Bar Mitzvah money into…
Read MoreHow PR Firms Monitor Broadcast Media with TV Eyes CEO David Ives
In an always-on world, public relations firms with the ability to monitor broadcast media help clients stay current on how their brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of…
Read MoreWhat is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.
When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…
Read MoreGuide to the Digital Pivot
Grow Your Business 2-5x in 6-12 Months GUIDE to the DIGITAL PIVOT With conferences and trade shows canceled indefinitely, and customers screening their emails and calls, outbound lead generation has become more difficult than ever. The US Small Business Administration reports 40-60% of small businesses never reopen after a disaster like the public health crisis…
Read MoreDigital Marketing Training
Marketing Training One-on-One Coaching Programs Grow your business 2-5x in 6-12 months SEO Coaching Social Media Training PR Training PPC Training Clients SEO, Social Media, Public Relations & PPC Coaching Programs Marketing coaching programs to DIY your growth online Master any digital marketing channel in 3 months: SEO Coaching – Learn to rank your website in…
Read MoreRacism & Diversity. Now That I Know, What Can I Do?
The recent protests calling for police reform and justice for George Floyd have shined a beacon on the issues of racism and diversity in America. I have assembled a panel of accomplished public relations agency professionals to discuss Racism in America. “And George Floyd’s death is not rare. It’s just how he died. Cause what’s sad is we’re…
Read MoreHow To Do a Live Streaming Webcast from Zoom to Social Media
The phone rang. It was the Toyota digital marketing manager calling. It was one of those phone calls that was exciting, scary, and life-changing, all at the same time. Mind you, this was many moons before the coronavirus or on-demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before using…
Read MoreLos Angeles Public Relations Agency Leaders Share Lockdown PR Best Practices Advice
I organized a panel of Los Angeles Public Relations Agency leaders featuring Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR to discuss how they handle media relations and public relations during the lockdown. It’s not business as usual, but clients are staying active and finding ways to get their…
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