Social Media Policy
Social Media Policy Analysis The New FDA Social Media Policy [PDF] is unlikely to achieve its stated purpose of encouraging “…the use of school media technologies to enhance communications.” Developing a social media policy for employees is tough business. Anyone who’s done it will tell you. If you want to save yourself a ton of time, start…
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Is free speech critical to innovation, or is it okay to tell employees what they can and can’t say in your organization’s social media policy guidelines? It’s the questions I’m asking myself right now. I’m thinking my Social Media Policy Template and Social Media Policy Development Training Course may be in need of an update?…
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Social media policies aren’t typically the first thing that comes to mind when you’re masterminding a social media marketing strategy. But it should be. And here’s why. Without social media policies that encourage employee advocacy, any earned or owned digital marketing strategy is unsustainable. On social networks, reach is a function of engagement. Without engagement,…
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This social media policy tip says when you’re developing a social media guidelines, it’s a good idea to use language that makes it safe for employees to use their personal accounts to drive engagement. Consider this in tandem with lost productivity concerns and security risks. A lawsuit filed by PhoneDog.com against Noah Kravitz for “misappropriation…
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Social media policies at work are a critical component of winning the war against digital illiteracy? But the first step is the toughest one. And it’s also the most important. Provide employees with clear-cut, easy-to-follow guidelines to help them distinguish between conversations that can happen in public, and conversations that need to be kept private.…
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If your social media policy restricts employees from criticizing your company on social media, you definitely need to read this. And you need to read it carefully. Because it could save you a lot of money, and a lot of aggravation. According to a story by Steve Greenhouse (@greenhousenyt) of the New York Times, the…
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Making the Marine Corps Social Media Policy was as political as it was practical. To integrate shared social media into wartime communications, the US Department of Defense made a public affairs decision to relax their military social media rules and prohibit command from blocking access to social media indefinitely on their nonclassified network. Getting that…
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Corporate Social Media Policy Template Released
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Online communications channels have become intricately interwoven into our social fabric. The overwhelming majority of young people use Facebook regularly, and adoption among older audiences continues to rise. Just as we use the telephone and e-mail to communicate with our colleagues, friends, and family, people of all ages are also increasingly using social media to…
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.