Shared Media

I was the voice of dissent on a panel yesterday at SXSW titled Outsourcing Social Media without Outsourcing Your Soul with Nicole Simon, Kate Buck, and Elizabeth Bellanti.  In a room packed with digital marketing agency people, my opinion on outsourcing social media marketing was more than just a little controversial. We stirred up a…

Millions of people connect to Facebook Company Pages daily, and if you’re a digital marketing agency, your goal is to ensure your client has one of those pages. La Coste markets through a Facebook Page, a Facebook Application, and Facebook advertising.  Before their entrée on the social network, about 600,000 Facebook users said they liked…

A frequently asked question I’m often asked is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use their own, individual accounts. In this blog post, I’ll suggest how to decide which approach makes the most sense for you. It’s easy to…

Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s the speaker I’m most excited about hearing from at the conference. He started with a list of topics: Then he took a vote, looking for guidance on what to talk about. It reminds me of the studios’ early experiments to produce interactive movies, where…