SEO Consulting

3 Integrated Marketing Ideas for Wineries

By Eric Schwartzman | April 9, 2024
Eric Schwartzman

For wineries looking to grow their online shopping revenue, here are 3 ways to take a more integrated approach to wine marketing. Creatively combine SEO, Public Relations, Content Marketing, and Conversion Rate Optimization to stand out in a crowded, dynamic market.  As a preview of what I’ll be covering in my talk at the Wine…

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Negative SEO Attacks: Recovering from Black Hat SERP Sabotage

By Eric Schwartzman | September 27, 2023

Last year, I got fired by an ecommerce client after tripling their revenue from organic search. A black hat SEO convinced them that investing in high-quality commerce content was a waste of time. I’m an SEO consultant who always bought into what Google considers “ethical” search engine optimization. I’ve always advised my clients against trying…

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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.