Earned Media

An article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.” (which is also the lead business story at nytimes.com) brings the Armstrong Williams/Ketchum/Dept. of Education scandal to the attention of a mainstream audience. The story ends with the following quote: “It’s an opportunity for people…

Ron Aslop’s article in yesterday’s Wall Street Journal on the need for M.B.A. programs to do a better job covering public relations and marketing communications in their curriculum quotes McCall Butler of Fleishman-Hillard Public Relations in New York saying… “MBA programs are very obsessed with numbers, and since you can’t tie numbers easily to communications,…

If you’re a public relations firm leader who spends time getting reporters to write about television programs so that viewers will tune in, this news about how technology is changing the way people decide what to watch may be of interest. Google’s announcement that they’ll add TV closed captioning to the list of searchable sources…

Here’s public relations agency Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was not cleared on any of the wire services. It has been kept far away from Google’s spiders for fear of being indexed and made searchable forever more. Google SERPs are the front-page…