Digital Audits

Having a business with an online presence necessitates being well-versed in the art of media monitoring, tracking and reporting key performance indicators. And the modern marketer is skilled at analyzing their site metrics, turning the insights into data-driven marketing efforts. Measuring Customer Sentiment But what if you could get those same metrics on your competitors? …

The data doesn’t lie, we’re often told. But the assumptions we make about their intersections are sometimes blurry out of context, like a mirage shimmering in the desert’s dust. I didn’t hear much said at Dreamforce about incorporating third-party data like customer service inquiries, aggregated product utilization stats, or peer review site data into the…

My firm just completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilatinas, and peer multilaterals in Latin America and the Caribbean. This post features a summary of our findings.  Let’s get into the data. Latin American Businesses are Social Latin American Internet users…