B2B Digital Marketing

Welcome to our B2B Digital Marketing blog category page. As an expert B2B marketing agency, we specialize in offering a diverse range of B2B content marketing services designed to help you thrive in the digital world. Our team of seasoned B2B marketing consultants is proficient in devising robust B2B content marketing strategies that resonate with buyers and drive measurable results. These articles are full of qualified advice from a B2B content marketing consultant at a full-service B2B content marketing agency with firsthand experience. We have 20-years of experience in content creation, content strategy, and B2B content marketing consulting, so we can enhance your marketing campaigns. We believe in the power of original, human written content, and aim to provide B2B content services that not only engage but also convert engagement into transactions. So, explore our whitepapers and articles, and let us help you navigate the B2B digital marketing landscape.

TiVo SDK and the Legendary PR Campaign that Begat the Long Tail

By Eric Schwartzman | February 2, 2005

No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is Tahiti, their just-released software developers kit, which opens their platform (or gateway to the living room) to third-party developers. And they’re kicking it off with a contest to be judged by a panel that includes…

First Blog Post on My Blog

By Eric Schwartzman | January 17, 2005

As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of its own. As a former director at Weber Shandwick‘s crown jewel public relations agency Rogers & Cowan, the founder of iPressroom, which leases fully-function online media centers to organizations on the Net, the managing director…

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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.