B2B Digital Marketing
Social media PR skills are just as critical as mainstream media relations experience, according to a study that we released this morning with Trendstream, Korn/Ferry International, and the Public Relations Society of America. Social Media Public Relations Skills Highlights Schwartzman & Associates will record a podcast discussion about the results of the study. If you…
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Coming up to speed on online community management best practices can be a little overwhelming because in addition to learning new grassroots public relations skills and concepts, you have to learn a new language. Winning the trust and loyalty of your customers through branded B2B social networks has evolved as its digital marketing sub-discipline. Sometimes,…
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If you’re a public relations firm or social media marketing newcomer, I am pleased to introduce you to prolific social media specialist Brian Solis. I’m writing from the Public Relations Society of America Digital Impact Conference, which I am also keynoting and chairing. We just opened the conference in NYC this morning with a keynote…
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As I tweeted on #journchat, online newsrooms are the heart of effective online organizational communications. Twitter and Facebook are your embassies, but your online newsroom is your homeland, where awareness is converted to measurable advertiser impressions, user registrations, lead generation, and ecommerce transactions with the least amount of friction. But before you get mired in…
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When you implement a homeland-embassy digital marketing strategy, your website is the homeland, and your social media accounts are your embassies. Your social media presence extends your reach and builds influence. But there’s no where like your own website to convert awareness into measurable transactions through content creative. The website is the single, most credible…
Read MoreI first met Ron Ploof when I was working with Johnson & Johnson with their new media internal communications strategy. Ron is the new media evangelist at Synopsys, a job title he says he owes to this podcast. Apparently, after playing this episode for his boss, which demonstrated that even bigger companies than his, and…
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This was his opening line at this keynote this morning, because we help him get in touch with the people he needs to talk to to get hsi research done. I invited “Groundswell” co-author Josh Bernoff to deliver the opening keynote at the PRSA Digital Impact conference which I am chairing this year and I’m…
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Susan Bratton, CEO of Personal Life Media put together a panel session on the business case for podcasting this morning at the Portable Media and Podcast Expo, Tim Bourquin’s annual confab in Ontario California to introduce her Association for Downloadable Media to the trade. Bratton was on the founding board of the Internet Advertising Bureau and…
Read MoreNew York Times Foreign Affairs columnist Tom Friedman wrote yesterday about an activist group that convinced a major energy company to adopt a more environmentally friendly business strategy at a time when people have unprecedented access to information because anyone can upload anything to the internet where everyone everywhere can see it. I spoke about…
Read MoreI listened to the podcast of the Third Thursday panel, thanks to public relations executive Shel Holtz, and I must say, regardless of his adversarial posture, I think Stowe Boyd made a good point. The notion of re-engineering the press release as a social media mechanism is in many ways, a sheep in wolf’s clothing.…
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This information is provided by Schwartzman & Associates, Inc. for informational purposes and is intended to furnish users with skills and knowledge to aid their marketing pursuits. However, the achievement of specific outcomes or results cannot be guaranteed by Schwartzman & Associates, Inc., a consulting agency firm.