B2B Digital Marketing

Keynoting the Dell B2B Social Media Marketing Huddle, Brian Solis shared with laser precision why you’re reading this blog post, why I wrote it, and what social means for the future business. And here’s a little hint. It’s not about PR.  And it’s not about marketing.  It’s about something much, much bigger.  If you read…

I took some flack over my last post about outsourcing your social media voice to a content marketing agency – which despite drawing some very thoughtful comments – I still believe is the wrong way to go for most companies.  So now that you know what I think you can’t do, I will share what…

Unlocking the true potential of social media for business relies on increasing social media literacy levels enterprise-wide.  As long as we treat emerging media as a digital marketing and public relations opportunity, we will fail to realize the true promise of many-to-many communications.  In addition to teaching the mechanics of social media, we need to…

Foursquare Co-Founder Dennis Crowley says his location-based social network has more than 5 million active users checking into places on their mobile devices.  Social media influencers call Foursquare, which released a new API, the next big thing. But Dennis Crowley, who also says he’s logging 5 thousand new registrations daily, calls Foursquare the future of…

If you’re looking to up your digital marketing skills, and get the latest stats on adoption rates and growth numbers from Facebook, Twitter, and YouTube, listen to my Best of Le Web podcast with Andrea Vascellari.   This is my review of the Le Web conference.  It’s just one man’s opinion, so take it with a…

Market research experts discuss why social media monitoring is the first step in any effective social media marketing or social media ROI program. Even trusted market research providers like Nielsen offer integrated solutions for listening to online conversations. If you’re looking to update your understanding of sentiment analysis, social media monitoring ethics or natural vs.…

If you have access to a good media monitoring platform, conversations occurring via social media channels present a valuable listening opportunity for organizations. Armed with the right information, organizations can engage in data driven marketing program. Customers are rewarding and getting even with brands, products and services by sharing their experiences on Yelp, Twitter, Charity…