Posts by Eric Schwartzman
Converting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo
Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and…
Read MoreAdapting to Climate Change with David Pogue
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
Read More7-Steps to 200k Visitors Per Month with SEO
Creating content that captures, keeps, and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links, and wait for the world to discover it. But what if you could optimize from inception? Our guest in this…
Read MoreMapping Content Marketing to Funnel Stages
“The best content doesn’t win – the best promoted content wins.” You know by now that you need great content, but a lot of content marketing agencies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. As brands, we need to be…
Read More5 Content Marketing Tips from CMI’s Robert Rose
If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute. Not only is Robert with CMI,…
Read MoreGuide to Pitching Angel Investors with Jeff Saling
What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment? Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…
Read MoreEssential Digital Marketing Skills for Marketers
This episode is for: I go through the 10 digital marketing skills that will be most in-demand and teach you how to explain them to anyone, regardless of tech-savvy they are. If you want to become a digital marketing specialist, you need baseline fluency in the first 4 skills. After that, you can choose any…
Read MoreData-Driven Decision Making with Klue CEO Jason Smith
Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far. Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He…
Read MoreHow To Optimize Your Site for Voice Search
SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. Semrush, a popular service search engine optimization consultants use for keyword…
Read MoreB2B Tech PR Briefing with Sam Whitmore
Before the internet, trade media coverage was the primary source of inbound links for B2B technology companies. Now, bloggers, podcasters, influencers, and other B2B content marketers have expanded the chorus of third-party voices. At the same time, the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re…
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