Posts by Eric Schwartzman
TiVo SDK and the Legendary PR Campaign that Begat the Long Tail
No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is Tahiti, their just-released software developers kit, which opens their platform (or gateway to the living room) to third-party developers. And they’re kicking it off with a contest to be judged by a panel that includes…
Read MoreGoogle Takes the Ring: Putting Video Monitoring Services and TV Guide on the Ropes
If you’re a public relations firm leader who spends time getting reporters to write about television programs so that viewers will tune in, this news about how technology is changing the way people decide what to watch may be of interest. Google’s announcement that they’ll add TV closed captioning to the list of searchable sources…
Read MorePR Firm Ketchum Says “Lapse in Judgement” Done with “Highest Integrity”
Here’s public relations agency Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was not cleared on any of the wire services. It has been kept far away from Google’s spiders for fear of being indexed and made searchable forever more. Google SERPs are the front-page…
Read MoreKetchum PR Misfire: Lesson in Public Apology Crisis Communications [Case Study]
The art of the public apology is a delicate yet vital practice. A public relations agency can play a pivotal role in crafting and disseminating a formal statement that acknowledges mistakes, expresses regret, and outlines corrective actions when a situation or issue has harmed a company’s reputation. This article explores the significance of public apologies…
Read MoreFirst Blog Post on My Blog
As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of its own. As a former director at Weber Shandwick‘s crown jewel public relations agency Rogers & Cowan, the founder of iPressroom, which leases fully-function online media centers to organizations on the Net, the managing director…
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