Eric Schwartzman Schwartzman's Digital Marketing Blog

Detroit Lions Spokesman Tim Pendell talks about Sports PR and sports marketing Now in his eighteenth year in sports PR, Pendell talks about being the hardest working man in sports PR and marketing. Show Notes:   4:31 – Pendell talks about working PR for the Detroit Lions.   6:10 – Pendell on sustaining interest in this…

In this exclusive interview, Former Director of External Affairs for FEMA John “Pat” Philbin admits to his role in the notorious “Fake Press Conference” regarding the 2007 California wildfires, dealing with the fallout of bad PR, and overcoming negative bias with both the media and public.   “Pat” Philbin is the Senior Vice President at PIER…

Founder of Craigslist.org, Craig Newmark shares about the success of Craigslist and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy. Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin…

Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group’s public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27…

Former ethics officer at Ruder Finn, Emmanuel Tchividjian discusses ethical dilemmas public relations. This was recorded before people started thinking about social media ethics training, which is a more common topic today. Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the…

Using press release services to get company news picked up by the media and for digital PR is among the most misunderstood public relations tactics. In this exclusive interview, PR Newswire COO David Armon explains how paid newswire work, what they can and can’t do and when you should and shouldn’t use them. David Armon…

Former LA Times entertainment reporter John Horn talks about how he decides what entertainment news stories to cover, what’s happening in the talent agency business and much more. John Horn used to cover entertainment for the Los Angeles Times, where he wrote about movies, agencies and Hollywood. I worked with him on the Salt Lake…

Editor of PR Week, Keith O’Brien talks about covering the PR industry and how to get your trade news featured.   Keith O’Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, website, PR, conference and events.   Show Notes: 5:08 – O’Brien discusses the elements…

Associate editor for NPR’s All Things Considered, Carol Klinger shares how she chooses guests for the show. Carol Klinger is the associate editor and a booker for NPR’s “All Things Considered”; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close…