Restoring America’s Relationships with the World
Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi on restoring America’s connections with the world .
Lou Capozzi manages Publicis Public Relations and Corporate Communications Group's public relations and corporate communications businesses.
He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.
4:12 – Capozzi on the issues behind America’s declining reputation in the world.
6:21 – Capozzi on the PR trade’s future regarding the current economic crisis.
7:15 – Capozzi on the possibility of outsourcing PR jobs overseas.
8:15 – Capozzi on why there has been a cooling of American culture around the world.
8:53 – Capozzi on the impressive opening ceremony at the Beijing Olympics.
9:28 – Capozzi on the next president’s influence on the perception of America abroad.
10:20 – Capozzi on whether Obama or McCain would improve America’s international reputation.
12:58 – Capozzi on what keeps him up at night.
14:50 – Capozzi on Malcolm Gladwell’s idea of genius.
15:34 – Capozzi on the percentage of his client seeking media relations services.
17:57 – Capozzi on the threat of interactive agencies.
19:03 – Capozzi on mergers and consolidations in the agency business.
19:33 – Capozzi on where he’s looking to grow his service portfolio.
20:20 – Capozzi gives a message to public relations professionals.
23:03 – End
Photo by Theedititor2014 [CC BY-SA (https://creativecommons.org/licenses/by-sa/3.0)]