Eric Schwartzman's Blog
Podcasting from Trade Shows and Conferences
I recently produced podcast interviews with keynote speakers, moderators and seminar panelists at the AD TECH conference in San Francisco. As the traditional business of media shifts from a model where broadcasters “push” content on their own schedules to a model where consumers “pull” the content they want to a variety of devices, we hope…
Ingenious News Media PR Placements – Google Doodles
What is the best media placement you can possibly earn for your client? It’s not a cover story at nytimes.com, wsj.com, or CNN.com, even though they’re some of the most challenging earned media opportunities out there. It’s a Google Doodle. I’m not talking about paid media, mind you. By media placements, I mean earned media…
How to Pitch Wired Magazine Editor Jeffrey O’Brien
If you’re crafting a media pitch for Wired Magazine, this interview explains how to write a media pitch that gets considered. Jeffrey shares what every tech PR firm pro should know before they send a media pitch to Wired Magazine. Topics include:
Pitching Mobile Tech News with Chris Null
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Mobile Magazine editor Christopher Null. He gives entertainment, technology, and media public relations firms representing wi-fi and mobile entertainment accounts great media relations tips on pitching stories. What type of stories…
How to Pitch Brad Stone at Newsweek
This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Brad Stone, who at the time was a technology reporter with Newsweek Magazine where he covered consumer electronics and interactive gaming. This podcast was recorded to help technology public relations firm professionals improve their…
How to Pitch Chris Taylor at Time Magazine
This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Time Magazine Silicon Valley Bureau Chief Chris Taylor sharing these nuggets with tech PR firms: Photo by Charisse Kenion on Unsplash
How to Pitch USA Today with Elizabeth Weise
This is one of my first podcasts. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Elizabeth Weise, national correspondent at USA Today telling biotech and healthcare public relations firm executives: This podcast was designed to be useful to biotech and healthcare public relations firms researching best practices for media…
How to Pitch the Wall Street Journal with Nick Wingfield
Wall Street Journal technology and video game reporter Nick Wingfield talks to public relations firm leaders about effective PR media pitches, the art of condensing a media pitch into an email subject line, the dangers of “undecipherable marketing mumbo-jumbo” language on Web sites, why the Journal is growing their analytical perspective and breaking technology news…
Working in Tech PR with Sun Microsystems VP Andy Lark
Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging for business and how participatory journalism is reshaping the public relations agency business. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most…
Pitching the San Jose Mercury News with Editor David Satterfield
Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about: By Coolcaesar at the English language Wikipedia, CC BY-SA 3.0, Link
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.