Eric Schwartzman's Blog
Social Media Marketing with Brian Solis
I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social…
Legal Privacy Rights on Social Media with Attorney James DeSimone
In a rapidly evolving digital landscape, personal privacy boundaries in social media have become increasingly complex. Attorney James DeSimone, renowned for his civil and constitutional rights expertise, offers a comprehensive exploration of the legal intricacies surrounding social media privacy rights. Whether you’re an employee, employer, public relations agency professional, or an individual concerned about your…
Does Human Resources Understand Social Media with Tim Sackett
Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast. We talked to Tim Sackett, EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm, and Recruiting Processing…
Media Monitoring with Feedly
News and social media monitoring remains critical to effective social media marketing. Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,…
Employment Marketing at Sodexo: Attracting Talent through Content Marketing
In a tight job market, attracting top talent through employment marketing at Sodexo – the 20th largest employer in the world and the most prominent company most people have never heard of – involves much more than just a LinkedIn presence and a blog. Consumer marketing strategies can also be applied to employment marketing. The…
Strategies for Successful Social Media Recruiting
In this exclusive podcast interview hosted by Eric Schwartzman, HR recruiters Steve Levy and Tom Bolt share invaluable insights into social media recruiting. As businesses increasingly turn to digital channels to source and screen candidates, the discussion delves into various aspects of social media recruitment strategies, legal considerations, and emerging trends. Legal Risks and Ethical…
Social Media Marketing at Whole Foods with Natanya Anderson
Natanya Anderson, Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain. Natanya has a food blog and is a past Austin Food Lover’s Alliance president.…
Social Media Monitoring with Netvibes
In this episode, Netvibes CEO Freddy Mini shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in…
SEC Ruling on Social Media with Glen Gilmore
On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission. The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing…
B2B Social Media Panel at Social Media Club L.A.
How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.