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News & Social Media Monitoring Services

Communications Measurement Consultant

Vendor neutral guidance, media monitoring training, measurement dashboard implementation and ongoing support. 

News & Social Media Monitoring Services

Communications Measurement Consultant

Vendor neutral guidance, media monitoring training, measurement dashboard implementation and ongoing support. 

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How to Monitor Social Media Traffic

  • What is media monitoring?
  • Why is media monitoring important?
  • Who monitors the media?

Accelerate revenue growth with digital customer insights.

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Find Your Customers Online

  • Why should businesses monitor social media?
  • Why monitor competitors on social media?
  • Should employers monitor employees social media activity?

Get the knowledge and applied news and social media monitoring training to achieve results. 

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Geographic Monitoring

  • Engage globally and locally
  • Privacy rules and regs
  • Target content marketing internationally 

Talk to your customers about what matters most to them.

How Does the Government Monitor Social Media?

US Dept. of State- Case Study

The Office of Oceans, Environment and Scientific Issues at US Dept. of State delivers key messages on a variety of climate issues to the media, NGOs, the private sector and Congress.

I was retained to conduct a study on which climate issues are most discussed internationally on social networks.

All news and social media monitoring was conducted anonymously to alleviate potential concerns about should the government monitor social media or not.

Most engaged communications on social media about topics other than climate, namely water, oceans, polar issues, international health & biodefense and wildlife trafficking, centered around the impact of climate on these issues

  • Top water posts were about drought and flooding from extreme weather.
  • Top oceans & polar issues posts were about rising sea levels.
  • Top international health and biodefense posts were about public health risks of climate change.
  • Many top wildlife trafficking posts were about how changes to the environment threaten the extinction of different species.

You can read more about the results of this media measurement initiative in this presentation.

Contact Me

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Who I Help

  • Organizations that want to use modern technology to drive growth
  • Leaders open to transforming their processes based on data
  • People who are ready for a digital transformation

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2020 Media Monitoring Buyers Guide
Find Your Ideal Customers Online

2020 Media Monitoring Buyer's Guide

  • Objective, vendor neutral report
  • Beyond artificial intelligence hype
  • Side-by-side features comparison grid
  • Listen to your customers online
  • And much more

What Attendees Say About Eric’s Seminars

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Execs from Red Hat, State of Alaska, Pioneer Natural Resources, World Vision Special Projects, and others talk about a full-day pre-conference workshop led by Eric Schwartzman

Digital Marketing Podcasts

B2B Lead Gen Podcast

The podcast about how B2Bs use tech to generate, qualify & convert leads to revenue.

Podcast edition of a live, weekly video chat about the latest developments in Earned Media.

Earned Media Hour by Eric Schwartzman

On the Record...Online

The podcast about how technology is changing the way organizations communicate, and the way people consume media and information.

On the Record Online Podcast by Eric Schwartzman