News & Social Media Monitoring Services
Communications Measurement Consultant
Vendor neutral guidance, media monitoring training, measurement dashboard implementation and ongoing support.
News & Social Media Monitoring Services
Communications Measurement Consultant
Vendor neutral guidance, media monitoring training, measurement dashboard implementation and ongoing support.
How to Monitor Social Media Traffic
- What is media monitoring?
- Why is media monitoring important?
- Who monitors the media?
Accelerate revenue growth with digital customer insights.
Find Your Customers Online
- Why should businesses monitor social media?
- Why monitor competitors on social media?
- Should employers monitor employees social media activity?
Get the knowledge and applied news and social media monitoring training to achieve results.
Geographic Monitoring
- Engage globally and locally
- Privacy rules and regs
- Target content marketing internationally
Talk to your customers about what matters most to them.
How Does the Government Monitor Social Media?
US Dept. of State- Case Study
The Office of Oceans, Environment and Scientific Issues at US Dept. of State delivers key messages on a variety of climate issues to the media, NGOs, the private sector and Congress.
I was retained to conduct a study on which climate issues are most discussed internationally on social networks.
All news and social media monitoring was conducted anonymously to alleviate potential concerns about should the government monitor social media or not.
Most engaged communications on social media about topics other than climate, namely water, oceans, polar issues, international health & biodefense and wildlife trafficking, centered around the impact of climate on these issues
- Top water posts were about drought and flooding from extreme weather.
- Top oceans & polar issues posts were about rising sea levels.
- Top international health and biodefense posts were about public health risks of climate change.
- Many top wildlife trafficking posts were about how changes to the environment threaten the extinction of different species.
You can read more about the results of this media measurement initiative in this presentation.
Contact Me
Who I Help
- Organizations that want to use modern technology to drive growth
- Leaders open to transforming their processes based on data
- People who are ready for a digital transformation
Find Your Ideal Customers Online
2020 Media Monitoring Buyer's Guide
- Objective, vendor neutral report
- Beyond artificial intelligence hype
- Side-by-side features comparison grid
- Listen to your customers online
- And much more
What Attendees Say About Eric’s Seminars
Execs from Red Hat, State of Alaska, Pioneer Natural Resources, World Vision Special Projects, and others talk about a full-day pre-conference workshop led by Eric Schwartzman
Digital Marketing Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.