Media Monitoring for Business Intelligence
Vendor neutral guidance, training and implementation support
Media Monitoring for Business Intelligence
Vendor neutral guidance, training and implementation support
Media Intelligence Programs
- Measure organizational reputation
- Understand existing widespread beliefs
- Get reliable media intelligence
Learn what matters most to your constituents.
Find Your Customers Online
- Allocate resources based on demand
- Engage your stakeholders where the are
- Compare customer engagement to internal metrics
Get the knowledge and and training to achieve results.
Geographic Monitoring
- Engage globally and locally
- Understand market nuances
- Segment international communications
Talk to your clients about what matters to them.
Case Study: US Dept. of State
The Office of Oceans, Environment and Scientific Issues at US Dept. of State delivers key messages on a variety of climate issues to the media, NGOs, the private sector and Congress.
I was retained to conduct a study on which climate issues are most discussed internationally on social networks.
Most engaged communications on social media about topics other than climate, namely water, oceans, polar issues, international health & biodefense and wildlife trafficking, centered around the impact of climate on these issues
- Top water posts were about drought and flooding from extreme weather.
- Top oceans & polar issues posts were about rising sea levels.
- Top international health and biodefense posts were about public health risks of climate change.
- Many top wildlife trafficking posts were about how changes to the environment threaten the extinction of different species.
You can read more about this project in this presentation.
Contact Me
Who I Help
- Organizations that want to use modern technology to drive growth
- Leaders open to transforming their processes based on data
- People who are ready for a digital transformation
Download the Report
State of Traditional & Social Media Monitoring
- Beyond AI hype; state of sentiment analysis
- Overcoming media monitoring challenge
- Features comparison grid
- How to monitor the business impact of PR
- Getting strategic intelligence from media monitoring
- And much, much more
What Attendees Say About Eric’s Seminars
