Earned Media Pivot Program Get Featured on Top Sites in 12 weeks

Implement winning Digital PR campaigns

Pricing

Overview

Digital Media Marketing Map - Earned Media

Clients

PIVOT PROGRAM OVERVIEW

The Earned Media Boot Camp is designed to help you get your business or yourself featured on top websites.

Build a go-to media strategy
Secure guest posts on relevant blogs
Develop relationships with editors and reporters
Get featured in trade and mainstream news media outlets
Win the respect of decision-makers and online influencers
Secure industry awards and recognition

You Will Learn

WHO IS THIS FOR?
- Marketing
- Public Relations
- Copywriters
- Public Affairs
- Small Business Owners
- Consultants
- Authors
- Thought Leaders
DURATION
- 12 ninety-minute working sessions
- 36 homework hours
- 20 on-demand courses (optional)
OUTCOMES
- Calculate the ROI of guest posts and news media coverage
- Elevate your stature through third-party news media endorsements
- Boost your search rankings through backlinks from high profile websites
- Ramp up the credibility of your company, product or service
- Gain broader reach and visibility through industry blogs and websites
- Fortify your email subscriber list with qualified prospects
- Increase the authority of your profile, product, or service
- Learn the art and science of communicating effectively to and through the new media
- Increase lead acquisition by driving the right traffic to your website

Testimonials

Constance Hubbell

The Hubbell Group

Eric is a real expert. If you have the privilege of hiring him, you are truly fortunate.

Jodi Bressler

U.S. Foreign Service

We had many colleagues from other Embassies across Europe who said they wished they could have had the whole day with him. That is how useful and enjoyable his presentations and interactive training has been for us.

Cynthia Caramico

Avaya

"Eric delivered a strong presentation in a short period of time and was able to convey a sometimes overwhelming topic into a simple one."

Michael Kroll

Toyota

In addition to being a subject matter expert, Eric is a skilled practitioner who understands (from experience) how to leverage new media communication channels for maximum message reach and impact.

Lonnie Hodnett

Sentry Sports Lighting

“Eric got us a page one ranking on Google. He is a master digital marketer.”

Don Kilburg, Ph.D.

US Dept. of State

“I've always benefited greatly from his input, not only as a great trainer, but also as someone who knows how to use complex data analytic platforms for strategic communications.”

Betty McNerney

Michigan Chamber of Commerce

"Eric is perhaps the best instructor, teacher, strategic thinker I've encountered period."

Hans Schulz

Inter America Development Bank

"Eric honed in our competitive advantages and provided constructive suggestions for building capacity and converting digital media activities into business growth."