Eric Schwartzman's Blog
Podcast Marketing Metrics with David Sifry
David Sifry is VP of the Center for Technology and Society at the Anti-Defamation League. Before that, he was the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting marketing, and RSS advertising. David Sifry is a serial entrepreneur with over 30 years…
Digital Media Analytics at the Audit Bureau of Circulations
Michael J. Lavery, former president of the Audit Bureau of Circulations, talks frankly about paid versus non-paid circulation and the value of print versus online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation auditor. …
Podcast Advertising and Measurement with Michael Dunn
Michael Dunn is CTO of Ultra, bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution. I had a conversation with him when he was at Hearst Interactive Media about podcast advertising and measurement. When he was VP with Hearst Interactive Media, Michael was focused on…
Podcast Marketing with Pete Blackshaw at Nielsen
Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics, a startup with amazing PR that Nielsen bought. Pete and I talked about podcast measurement, podcast advertising, and podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies…
Podcast Marketing Deep Dive with Gregory Galant
Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience, and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm facilitating podcast marketing. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg has worked…
Podcast Marketing with Google Ventures Partner Rick Klau
This is a fascinating conversation about podcast marketing in the early days with Rick Klau, the Senior Operating Partner at Google Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience, and the future of podcast marketing.…
PR Pitching Tips for Los Angeles Times Columnist Joel Stein
This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations firms, and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford, and then worked for Martha Stewart for a year. After two years…
B2B Public Relations Agency Case Study: Launching Mova with Apple Quicktime Inventor Steve Perlman
Information technologies have already revolutionized the way organizations communicate and the way people consume media and information. But Hollywood – which started pushing the digital envelope over a decade ago – has been slow to procure any of its major technological advancements. Today, for our client Rearden LLC, public relations agency of record Schwartzman &…
PR Pitching Tips for Technology Writer Steve Lohr at The New York Times
This is a recording of a presentation by New York Times technology editor, Steve Lohr, who invited to keynote the Public Relations Society of America’s Technology Conference in New York. He focuses on how public relations agency pros can best support his reporting efforts. PR Pitching Tips 3:03 – Steve Lohr introduces his keynote on how…
Promoting Podcasters in Los Angeles with LA Podcasters
This is a recording I did of a talk with LA Podcasters about their shows, podcast marketing, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of the Fringe” …
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.