Eric Schwartzman's Blog
Digital Marketing Transformation with HBR Editor Jimmy Guterman
Jimmy Guterman, NewCo Executive Editor, talks about the rise of digital marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on digital marketing, social media privacy, online etiquette, and more. Jimmy Guterman has over twenty years of experience as a successful editor, magazine writer, book author, and consultant.…
How Public Relations Firms and Digital Marketing Agencies are Adapting to Digital with Dave Friedman
Dave Friedman on how PR firms, digital marketing agencies, and journalists are adapting to the rise of digital media. Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers throughout his career. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the…
Social Media Ethics with Stowe Boyd
Stowe Boyd reveals how antiquated notions of PR hurt companies in the online atmosphere, the new ethics of social media, and the death of the conventional press release. SHOW NOTES: 04:40 – Boyd sounds off on the new ethics of the blogosphere and how he ruffled the feathers of blogging giant Shel Holtz. 07:10 –…
Disclosing the Tribune Acquisition with David Greising
David Greising shares his thoughts on the sale of Tribune, the economic future of the news business, and The Chicago Tribune’s strategy for maintaining readership. “Zell lands Tribune,” the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon…
Reputation Management via Social Media at the World Economic Forum with Matthias Lufkens
Reputation Management, why key nations slip in the rankings, the impact of digital marketing, and social media at the World Economic Forum with Matthias Lufkens. SHOW NOTES: 05:31 – Lufkens discusses the World Economic Forum’s annual Global Information Technology Report and the turmoil in the top 10 rankings. 07:35 – Lufkens on the…
Reputation Management at Cisco with Jeanette Gibson
Digital marketing executive Jeanette Gibson goes on the record to discuss Cisco’s online newsroom, Internet First marketing communications, public relations, and reputation management best practices. Digital Marketing Insights 05:19 – Jeanette Gibson details the creation and evolution of Cisco’s new media team and how they have adapted and continue to adapt to the new media…
Social Media Marketing Masters Panel [Part 2]
This is part 2 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA with: Here’s part 1. They discuss the challenges of moving print journalism online, the credibility of blogs and wiki platforms, the economics of digital media, and…
Thomas Friedman on the Value of Transparency Online
New York Times Foreign Affairs columnist Tom Friedman wrote yesterday about an activist group that convinced a major energy company to adopt a more environmentally friendly business strategy at a time when people have unprecedented access to information because anyone can upload anything to the internet where everyone everywhere can see it. I spoke about…
Social Media Marketing Masters Panel [Part 1]
This is part 1 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick They discuss digital media, main stream media,…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.