Eric Schwartzman's Blog
Social Media Management Best Practices with Mike Manuel
This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices. Show Notes: 4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein…
Elevating Professional Development: Insights from PRSA CEO Michael Cherenson
I recorded an exclusive podcast interview with Michael Cherenson – incoming CEO of the Public Relations Society of America (PRSA) and an accomplished public relations agency leader – who explores a spectrum of pivotal topics. From the evolution of professional development within public relations agencies to the intricate integration of social media into PR campaigns…
Telecomm Public Relations: Exclusive Interview with Eric Rabe, Chief of Media Relations at Verizon
Verizon [NYSE:VZ] SVP Media Relations Eric Rabe is a senior public relations counselor with deep experience in crisis management, public relations, B2B stakeholder relations, and union-related strategic communications. He discusses how broadband speeds impact Verizon’s corporate reputation, consumer research on free municipal wireless, leading public affairs on net neutrality issues, the use of press releases…
Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy
This is an exclusive interview with the director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall, about PR strategy, the fall of the house of Kodak, digital public relations, the online video explosion, and social media marketing for B2B and consumer-focused public relations firms. Michael McDougall is a seasoned PR…
How Press Release Newswires Work with Kye Strance
Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about press releases, clearing news over the wire, online communications and PR technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite. Additionally, he heads the company’s media monitoring…
MSL Group PR Firm CEO Mark Hass on Public Relations and Social Media Marketing in the Boardroom
Global PR Firm MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms, and what it takes to be a managing director of a global public relations agency. Hass leads the international public relations agency MSL Worldwide and is a strategic counselor to the firm’s largest clients, including General Motors,…
Mumbai Terrorist Attacks: Social Media Monitoring with Matthew Ingram
What is media monitoring and analysis, and how is it used as an accurate social media monitoring tool during breaking news events? If you’re interested in using social and news media to monitor media, you’ll find this case study about how a reporter used social media to cover the Mumbai terrorists attacks fascinating. In this…
Social Media Management with Blogger Jason Falls
Jason Falls talks about social media management as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls was the director of social media at Doe-Anderson and has established himself by developing innovative outreach and communications strategies.…
Word of Mouth Marketing with New York Times Director Jeffrey Graham
New York Times Executive Director of Customer Insight Jeffrey Graham talks about word-of-mouth marketing, rumor control, the wisdom of the crowd, and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times, which includes advertising, digital marketing, strategic research, analytics, and email newsletter marketing. Previously he was SVP,…
How to Pitch the Los Angeles Times Editorial Board with Jon Healey
Los Angeles Times Deputy Editorial Page Editor Jon Healey advises public relations specialists on how to propose a meeting with the editorial board at the Los Angeles Times, how digital PR is adapting to opinion journalism and what the future holds for the house that Otis Chandler built. Others from the Los Angeles Times who…
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