Social Media in the Board Room with MSL Group CEO Mark Hass

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MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms and what it takes to be a managing director.

Hass leads MSL Worldwide and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter &Gamble.

As CEO of Hass Associates, which was Michigan's largest PR firm, he was senior counsel to GM, and a key consultant to Chrysler.

Show Notes:

3:46 – Hass on how social media changed the public relations industry.

5:50 – Hass on discussing social media in board room.

8:41 – The relationship between stock price and PR Tech adoption.

9:13 – Hass on Google's big secret.

11:07 – Hass on the future of media relations as a PR agency revenue driver.

12:42 – Hass on reinventing the business of public relations.

14:09 – Hass on the economic future for MS&L.

17:07 – Hass on emerging PR markets.

18:51 – Hass on penetrating expanding into markets like China and India.

22:38 – Hass gives advice to PR job seekers on what he looks for in a new hires.

24:26 – End

Photo by Benjamin Child on Unsplash