MSL Group PR Firm CEO Mark Hass on Public Relations and Social Media Marketing in the Boardroom


Global PR Firm MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms, and what it takes to be a managing director of a global public relations agency.

Hass leads the international public relations agency MSL Worldwide and is a strategic counselor to the firm’s largest clients, including General Motors, Philips, and Procter &Gamble.

As CEO of Hass Associates, Michigan’s largest PR firm, he was senior counsel to GM and a pivotal consultant to Chrysler.

PR Firm CEO Mark Hass Interview Highlights

3:46 – Hass on how social media changed advertising, press releases, and the public relations industry.

5:50 – Hass discusses content marketing and social media in the boardroom.

8:41 – The relationship between stock price and public relations strategy.

9:13 – Hass on Google’s big secret.

11:07 – Hass on the future of media relations as a public relations firm revenue driver.

12:42 – Hass on reinventing the business of consumer research and public relations consulting.

14:09 – Hass on promoting the economic future for MS&L.

17:07 – Hass on Fortune 500s and emerging PR markets.

18:51 – Hass on expanding his PR Firm’s reach into developing markets like China and India.

22:38 – Hass advises PR job candidates on what PR and digital marketing skills he looks for in new hires.

24:26 – End

Photo by Benjamin Child on Unsplash

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