MSL Group PR Firm CEO Mark Hass on Public Relations and Social Media Marketing in the Boardroom
Hass leads the international public relations agency MSL Worldwide and is a strategic counselor to the firm’s largest clients, including General Motors, Philips, and Procter &Gamble.
As CEO of Hass Associates, Michigan’s largest PR firm, he was senior counsel to GM and a pivotal consultant to Chrysler.
PR Firm CEO Mark Hass Interview Highlights
3:46 – Hass on how social media changed advertising, press releases, and the public relations industry.
5:50 – Hass discusses content marketing and social media in the boardroom.
8:41 – The relationship between stock price and public relations strategy.
9:13 – Hass on Google’s big secret.
11:07 – Hass on the future of media relations as a public relations firm revenue driver.
12:42 – Hass on reinventing the business of consumer research and public relations consulting.
14:09 – Hass on promoting the economic future for MS&L.
17:07 – Hass on Fortune 500s and emerging PR markets.
18:51 – Hass on expanding his PR Firm’s reach into developing markets like China and India.
22:38 – Hass advises PR job candidates on what PR and digital marketing skills he looks for in new hires.
24:26 – End