Social Media in the Board Room with MSL Group CEO Mark Hass
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MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms and what it takes to be a managing director.
Hass leads MSL Worldwide and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter &Gamble.
As CEO of Hass Associates, which was Michigan's largest PR firm, he was senior counsel to GM, and a key consultant to Chrysler.
3:46 – Hass on how social media changed the public relations industry.
5:50 – Hass on discussing social media in board room.
8:41 – The relationship between stock price and PR Tech adoption.
9:13 – Hass on Google's big secret.
11:07 – Hass on the future of media relations as a PR agency revenue driver.
12:42 – Hass on reinventing the business of public relations.
14:09 – Hass on the economic future for MS&L.
17:07 – Hass on emerging PR markets.
18:51 – Hass on penetrating expanding into markets like China and India.
22:38 – Hass gives advice to PR job seekers on what he looks for in a new hires.
24:26 – End
Photo by Benjamin Child on Unsplash