How the Newswire Works with Kye Strance


Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about the online press release, clearing news over the wire, online communications and PR technology.

Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite.

Additionally, he heads the company’s market research efforts, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.

Show Notes:

4:05 – Strance on the growth of the online press releases.

5:16 – Strance on PR’s response to online media.

6:18 – Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.

7:21 – Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.

8:13 – Strance on content management software, document management software and asset management software as a service providers like Vocus and iPressroom.

8:95 – Strance on selling online PR software to marketing departments instead of PR departments.

10:29 – Strance on the cliches of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.

12:00 – Strance on PR’s fear of change.

13:15 – Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 – Strance on whether mainstream media will have its place in the sun once again.

15:49 – Strance on being a former FBI analyst.

18:36 – End

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