B2B Public Relations Agency Case Study: Launching Mova with Apple Quicktime Inventor Steve Perlman

Information technologies have already revolutionized the way organizations communicate and the way people consume media and information. But Hollywood – which started pushing the digital envelope over a decade ago – has been slow to procure any of its major technological advancements.

Today, for our client Rearden LLC, public relations agency of record Schwartzman & Associates officially announced the release of Mova Contour, which will transport us from a world where you can capture either a two-dimensional image (as is the case with film and video) or a few points in space (as is the case in marker-based motion capture) to one where you can volumetrically capture a scene, pipe it straight into a digital environment and modify it, edit it or target it to an inanimate object.

The technology threatens to dramatically reduce the costs and timelines required to produce digital character animation, photo-realistic visual effects, and computer games while giving actors more control over their digitally rendered performances than ever before.

It works with sub-millimeter precision, so an actor’s performance can be captured in 3-D, changing the way characters like Gollum and King Kong get made and bringing a new level of realism to video game characters.

The following media outlets are running features on our client today:

• John Markoff, New York Times
• Nick Wingfield, Wall Street Journal
• Dean Takahashi, San Jose Mercury News
• Ellen Lee, San Francisco Chronicle
• Chris Marlowe, Hollywood Reporter
• And others…

I’m in Boston at SIGGRAPH, where we’ll unveil Contour to the trade at 9:30 am ET press conference in Mova’s booth on the trade show floor. Call my assistant Jennifer Dekel at 310-466-8310 ext, 111 by Monday at 9 pm ET if you would like to attend.

I’ve got my iRiver and an external mic and am going to try and make a recording for an audio case study of the public relations/media relations/trade show PR program we created and executed for Rearden LLC, whose founder and president Steve Perlman led the team at Apple that created QuickTime and founded WebTV, which was acquired by Microsoft.